Addressing The Loopholes: How The Recent Legislation Change Will Effect The Sports Nutrition Industry

Joshua Harman


Supervised by Peter Burnap; Moderated by Jianhua Shao

The following project is an analytical project aimed at deducing how sports nutrition manufacturers can successfully launch a product developed focusing on quality, innovation and effectivity into the sports nutrition industry. Through the inclusion of Soft Systems Methodology, Market Research and System Dynamics I will develop a model to deduce the optimal product to launch into the industry to achieve successful revenue levels, while keeping a major focus on the quality of the product itself. I will also manufacture the final deliverable to be delivered in the viva Examination.

Initial Plan (19/10/2012) [Zip Archive]

Interim Report (15/12/2012) [Zip Archive]

Final Report (10/05/2013) [Zip Archive]

Publication Form