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Enhanced Company Data Compilation for Marketing Analysis


Md Md Farid

09/05/2024

Supervised by Federico Liberatore; Moderated by Walter Colombo

In the realm of marketing, company-related data plays a crucial role in segmentation and analysis. However, missing data can hinder the effectiveness of these efforts. The goal of this project is to develop a platform that not only extracts data from various online sources but also compiles and structures it into a comprehensive database.

This database will serve as a valuable resource for marketing exercises, allowing for more refined client segmentation and in-depth analysis. By filling in gaps such as turnover, size, and other relevant metrics, we aim to provide marketers with a complete and accurate dataset, enhancing the precision of their campaigns and strategies.


Initial Plan (05/02/2024) [Zip Archive]

Final Report (09/05/2024) [Zip Archive]

Publication Form