Using Beacons for Location-based targeted advertisement to nearby users.

Dheeraj Thankachan


Supervised by Alia I Abdelmoty; Moderated by Michael Daley

Beacon technology is changing the way consumers interact with brands, making devices more helpful, smart and ultimately revolutionizing the way retailers measure the offline impact of online ads, and encaging nearby users with information that they wish to discover and be interested in.

In this project i will be developing a mobile application and the infrastructure that allows beacons to provide/transmit targeted advertisement to nearby users. This project also involves physically making equipment out of Raspberry Pi and Bluetooth modules inorder to carry out the the operation.

Initial Plan (30/01/2017) [Zip Archive]

Final Report (05/05/2017) [Zip Archive]

Publication Form